Comparing operating systems has been a past-time for software fanatics since home computing became a reality in the 90’s. As the popularity of mobile smart-devices grew, the debate over which has the better operating system became even more complex with the introduction of two particularly robust systems; namely Google’s Android operating system, and Apple’s iOS. While each of these frameworks have their own sets of advantages and drawbacks, they both take up a large part of the market share where the development of apps is concerned. So, if you are looking to have an app developed for your company, here is some information which will guide you towards concentrating your efforts towards the right platform, whether that be Android, iOS or both.
Android Oreo and iOS 11
To begin with, let’s look forward towards expected products and not to what has come before. Both Android and Google are making major technological strides in terms of hardware and software that will likely transform the digital media landscape forever. Both operating systems are looking to take advantage of the internet of things, cloud computing as well as VR and AR applications. And while for the meantime it seems like Android is in the lead, Apple’s iOS seems to have been holding out on information about their developments until the release of the iPhone 8 in September 2017. But let’s take a look at the different levels of functionality that are offered by each platform:
It stands to reason that each platform benefits from making use of technological advancements. Apple has integrated options into Apple Music that allows users to send money to people that they know, hinting at further developments in payment options as new versions roll-out.
While other media platforms are getting excited about virtual reality, iOS 11 is making use of software and hardware that allows for augmented reality to be a possibility.
Perhaps one of the most exciting features being used and developed in iOS is the AI functionality, particularly in the constant developments in the Siri interface, which has greater suggestion and learning abilities, and can also be integrated into third party apps.
Androids latest builds have been concentrating on user accessibility, utility and security over additional features. Simple yet effective changes like the ability to shrink videos when switching between apps instead of exiting them will change the way users engage with media.
In terms of the user interface, Android Assistant may not have the voice functionality of Siri, but it can identify objects and fetch information in a far more expansive and accurate manner.
The Market Share
For those looking to push an app to either the Google Play or Apple stores, understanding who has a larger share of the market will give you a clearer picture of where to reach your target audience.
While Apple and Android are not the only companies to have a share in the phone market, they do hold 99% of it. With that said, Apple devices hold the market at an estimated 25-30%, while Android takes a staggering 80+%.
With this in mind, it may seem clear cut that Android is the system to develop for, though if you do it exclusively you would be alienating a fifth of your potential audience, which makes taking advantage of iOS worth the consideration.
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