Times have changed and it’s imperative for any business to quickly adapt with the latest technological advances. Noticeably, iPhone apps and other mobile apps are taking the world by storm. And a number of smart, forward-thinking entrepreneurs are taking advantage of this mobile apps sensation to further improve their business. Here are 5 ways mobile apps can help you grow your business:
1. Boost branding
Since your company’s logo and or slogan are visible on your customers’ mobile screens, it’s practically impossible not to remember your name whenever they need your products/services. It also provides a definite advantage against your rivals who are yet to embrace this business strategy. If you want an instant brand boost or recognition, producing a mobile application is an ideal way of helping you improve your corporate branding and overall reputation.
2. Improve customer service
Your customers can benefit from being able to access your products/services anytime they want and while on the move. This is especially true if you don’t have a help line that’s available 24/7. Your app can include a feature where they can contact you at any time, and without having to go to your website.
3. Act as a marketing tool
A mobile app can double as a valuable marketing tool. It can be easily assimilated with Facebook, Twitter, and other social media sites – which means, with a single tap, customers can share with their network your app and or their experience with your company, which can then offer you free publicity. Plus, employing push notifications, you can swiftly send upcoming promotions or special events to your customers and prospects.
4. Acquire more customers
Bear in mind that today’s consumers are always moving and are almost addicted to their mobile devices. Undeniably, they would appreciate a beneficial and engaging mobile app from your company. If your app helps them save or kill time or is just that awesome, they would even refer you to their friends and family.
5. Generate more income
A mobile application with order fulfilment ability can readily provide another revenue channel, aside from your website and or brick and mortar store. For example, functionality to make restaurant reservations, book concert tickets, buy goods and services, etc. are possible with a few taps/clicks. But wait, there’s more! You can also earn by charging app users when they upgrade, or by offering in-app advertisements, etc.
Many business owners are yet to capitalise on the huge benefits of mobile applications in terms of improving productivity, efficiency, competitive edge and user experience. Been contemplating how you can possibly grow your business? Mobile apps just might be the answer.
Applord is a young and energetic company that specialises in the ever changing, fast growing world of application development. With a strong focus on customer satisfaction, Applord will assist clients from with a sophisticated, top of the range product in mind. Applord will walk with you all the way to the successful launch of your application in relevant app-stores.
